A Taste of What's Coming Up . . . Sneak Previews

The Veterinary 'Teaching' 'Hospital' that Thought It Could Wait Out This Determined Pet Parent . . . And Is Learning Otherwise

Above:   Harry, Yours Truly, and Vette (Harry's big brother).

A Rare Live-and-in-Real-Time Case Study In Institutional Crisis & Ethics Management Gone Utterly Pear-Shaped . . . A Learning Opportunity for International PR & Marcoms Students

Rarely do students of Public Relations and Marketing Communications – which usually sit within the broader academic Business Studies certifications and course of study – get to watch an institutional PR, crisis and ethics management case study play out in real time. (Their tutors usually rely on well-worn, dusty old historic textbook examples.)
 
Even less frequently do students get to see an institutional, multi-stakeholder Public Relations disaster unfold in real time on an increasingly international stage.

What “Dr” Steffi Jalava, the sedation-slap-happy ICU attendants, practice manager Pauline Nijman, “Dean” Jon Huxley . . . and the rest of the broader, progressively-to-be-revealed heinous cast of characters who approved and oversaw the torture and termination of my beloved little blind dog after their commercial utilisation of him . . . failed to account for, is that his owner is completely unable to separate her private self from her professional perspectives.

She (me) is a veteran public relations and marketing communications operative and educator, and author of (I’ve actually lost count) upwards of 26 (at last count but that’s an outdated tally) published books (including tertiary-level textbooks) on a variety of components of Business to Business marketing and PR (and also consumer purchasing psychology). (Should have spent the University’s legal funds on profiling me BEFORE you killed my dog, Huxley and Venter . . . it’s a bit late now, you budget-eviscerating fools. Question for ethics students: Why is an institution that is actively gutting its own academic budgets and selling off assets spending stratospheric legal fees trying to shield a broken veterinary ICU?).

I’ll be beavering away in the background over time, in the interests of providing interested international Business Studies and marcoms tertiary students of crisis management, with fresh learning materials on what is on-track to become the worst-managed - and the most unethically-managed - international institutional PR and crisis management disaster of the 2020s.

This might even be one for the ages.

In parallel, I’ll be pulling back the curtain on the industry “regulator’s” (the Veterinary Council of New Zealand’s) collusion with Massey’s senior management, and also the intentional ignorance of the American Veterinary Medical Association (AVMA), the Australian Veterinary Boards Council (AVBC), and the Royal College of Veterinary Surgeons (UK) (RCVS), to demonstrate to students how this crisis management disaster also became a high-profile global regulatory failure . . . dropping the entire notion of “academic accreditation” into the same poisoned chalice of Massey’s own wrongdoings.

This broader picture is central to any competent, full-spectrum case study: A true crisis management study doesn't look only at the origin of the fire; it looks at how the surrounding infrastructure fails to ethically address it. That perspective is gold not only for Business Studies’ marcoms and public relations students, but also for those studying institutional ethics.

She Knew EXACTLY What She Was Doing . . . And That Made It 100X More Wicked

Her own academic research co-authorships on sedation and on "low-stress handling" (don't laugh; it's  NOT  funny) makes any desperate claim of ignorance regarding the suffering and impacts she was inflicting upon Harry, 100% impossible as a defence.

Massey's 'Companion Animal Hospital': The Upfront Promotional Spiel vs The Backroom Reality

What Massey promises pet owners. What Harry got. And some of what  your own dog  might be getting, behind closed doors, too.

Massey University's Enduring, Vertically Integrated Culture of Cruelty & Cancellation

It didn't start with Harry. And without this ongoing campaign to insist on accountability both at the institutional AND at the individual level, it won't end there either.

The Missing Shift: Who Set the Ball Rolling?

Someone hammered Harry just  1 hour and 26 minutes apart  with severe specifically contraindicated and totally unnecessary convenience sedatives . . . catastrophic overdoses each one. Someone knows who.

PS:  A Taste of What's Coming Up for You, Too, New Zealand's Massey University & Your Very  Inaptly-Named Companion Animal 'Hospital'

To the jeering insiders - "Hugh Janus" and the like who've courageously hidden their ridicule and taunts behind their anonymous "@takearealitypill.com" and "@getgriefcounselling.com" etc etc hilarious (and hilariously juvenile) email addresses - and to the very specific staff who smart-assedly sent me your cruel little cameo images of Harry's tortured face from your students' video productions to mock his pain and mine . . . are you laughing now?

MPI investigators, accreditation bodies, other veterinary teaching institutions internationally, Law Society investigations, ethics interest groups . . . Harry's pain and your evil being read in every corner of the globe (including major international hubs of veterinary academia) . . .

Still want to laugh me off as a silly, grieving woman with a dead dog?

Or is it finally starting to dawn on you that what the outside world now sees - and very clearly indeed - is an institution that tortured a defenceless little blind dog (and that has very likely done the likes many times before) over a sustained, relentless 15-hour period, then coerced his none-the-wiser heartbroken owner to let them kill him and had her actively participate under heinous false pretences in that intensely traumatic and, as she later discovered, completely senseless killing, covered up the crime, lost his ashes and tormented his owner over it, hidden the identities of all involved, continues to withhold core medical records, weaponised the industry's regulator, tried unsuccessfully to bully a grieving owner-and-client with legal threats . . .

. . . and is now being systematically dismantled article by article, regulatory complaint by regulatory complaint, on two platforms across multiple countries and in front of an audience of many and varied categories of reader, each of which is drawing in more and more horrified readers every day?